Shock advertising is used to get an immediate reaction from the viewer at the exact moment his/her eyes are laid on the ad. This a really good technique that is often utilized to create awareness about social problems that most people would rather not know about, but besides social responsibility it is also really effective for every day products and brands when it is mixed with some humor. So some agencies have taken care advantage of this resource and put together some outrageous but awesome campaigns.
I have put together a list of some great ads that will immediately capture your attention while communicating a specific message.
1.Hair Color Surprise This ad also contains a metaphorical message but it is certainly a surprise when you look closer and realize the strands of hair are composed of a pantone color palette.
2. Pantene: "Danduff is not appetizing" . This was such a smart approach on dandruff, specially at lunch time but i am certain that everybody got the message!
3. Interbest Outdoor: "The sooner you advertise here, the better". So effective that i am posting it in my blog to find them an advertiser ASAP!
4. Todays forecast:
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